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Loop

LOOP is a global community of fly fishers

Committed to the enjoyment and development of fly fishing and the practice of effective sustainable management of sport fishing resources.

We have a 40 year tradition of developing innovative products for our community from our Swedish base including the large arbour reel now the industry standard format for fly reels. We are pioneers and explorers and have developed some of the finest fly fishing operations in the World from the Arctic to Tierra Del Fuego.

We own and manage our own Atlantic salmon rivers, invest in conservation, science and education and seek to constantly engage with our community to empower them.

Love life, enjoy nature and fish hard!

Buy on-line or talk with a knowledgeable fly fishing specialist:

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Rods

7X
Q Series
Q Spey/Switch

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Rods

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7X

Our groundbreaking 7X series of rods haven’t just changed the fly fishing game – they’ve reinvented what is possible.

After many years of constantly challenging ourselves as a company to extend the boundaries of modern fly rod design, we take great pride in creating what we truly believe to be highest performance fly rod range we have ever made – the LOOP 7X

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Q Series

If you’re looking for a well-made rod that casts well and yet represents good value for money, look no further than the LOOP Q Rod series

Our primary objective with the Q series was to design a range of high performance fly rods that suit a range of angling abilities. Available at a highly competitive price point, the series is finished in an aesthetic cool grey colour and available in seven single-handed models and two … more