Committed to the enjoyment and development of fly fishing and the practice of effective sustainable management of sport fishing resources.
We have a 40 year tradition of developing innovative products for our community from our Swedish base including the large arbour reel now the industry standard format for fly reels. We are pioneers and explorers and have developed some of the finest fly fishing operations in the World from the Arctic to Tierra Del Fuego.
We own and manage our own Atlantic salmon rivers, invest in conservation, science and education and seek to constantly engage with our community to empower them.
Love life, enjoy nature and fish hard!
Blue Line Fly Rod
Blue Line Fly Rod
The Cross S1 provides a perfectly balanced combination of power and accuracy with the classic LOOP medium-fast action.
The Cross S1 Single-Hand rod is a firmly established favourite in contemporary fly rods, the Cross S1 range utilises all of our technical expertise in the latest material and resin systems. Tested and re-tested, the Cross S1 provides a perfectly balanced combination of power and accuracy with the classic LOOP medium-fast action. Fusing the latest advances in nano resin and carbon fibre technology to create our proprietary Cross Core Technology System resulted in rods that produce outstanding performance in medium-fast action rod class. Cross S1 rods have been proven time after time in challenging fishing situations enabling fly fishers to achieve enhanced endurance and performance.
Cross S1 Flatsmantop
The Cross S1 Flatsman is a super-strong featherweight fly rods, with an emphasis on fishing where the rod is working with minimum vibration through an entire load range.
We have carefully restricted the inherent elasticity of the LOOP Cross S1 so that the rod is working evenly over a much wider range than other fly rods. We have managed to make super-strong featherweight fly rods, with an emphasis on fishing where the rod is working with minimum vibration through an entire load range – from close-in and out to even extreme distances. The design requires minimal input power where the rod does the job. It has never been so easy and taken so little effort to deliver precision loops at 10-metres or 30-metres while easily controlling the line or changing the pace of the cast.
GA (Göran Andersson)top
These rods have a bit deeper action that works through the entire grip when fully loaded, but also have a short recovery that allows for a quick and early stop.
With six models, we are proud to launch the updated Göran Andersson series. These rods have a bit deeper action that works through the entire grip when fully loaded, but also have a short recovery that allows for a quick and early stop. They are easy-to-cast and meant for all flyfishers, but will at the same time give the technically competent caster the ability to push the envelope and achieve more than any other rods available.
You'll appreciate its smooth, deep, medium-fast action both for its casting precision, and its ever-forgiving nature.
Style, technology, handling. Everything about the Loop Xact Fly Rod indicates that this is a rod for the advanced practitioner, yet it's priced at entry-level – a win-win for any performance-oriented fly angler. With that in mind, you'll appreciate its smooth, deep, medium-fast action both for its casting precision, and its ever-forgiving nature. Every rod in the Xact series is a beautifully crafted 4-piece stick topped with ceramic stripping guides and durable, double-coated chrome snake guides. The round, contoured cork-mix handle abuts a black anodized aluminum reel seat, designed to hold the reel secure in the heat of battle. Dot-marked ferrules for easy setup; includes cloth rod bag and distinctive pentagon-shaped Cordura® rod tube.