After many years of constantly challenging ourselves as a company to extend the boundaries of modern fly rod design, we take great pride in creating what we truly believe to be highest performance fly rod range we have ever made – the LOOP 7X

Blue Line Fly Rod

We have carefully restricted the inherent elasticity of the LOOP Cross S1 so that the rod is working evenly over a much wider range than other fly rods. We have managed to make super-strong featherweight fly rods, with an emphasis on fishing where the rod is working with minimum vibration through … more

The Cross S1 Single-Hand rod is a firmly established favourite in contemporary fly rods, the Cross S1 range utilises all of our technical expertise in the latest material and resin systems. Tested and re-tested, the Cross S1 provides a perfectly balanced combination of power and accuracy with the … more

After two years of exhaustive development, we are proud to launch our stunning new Cross SX Fast Action fly rods. Our SX range provides the discerning fly fisher with outstanding performance by utilising the very latest combination of proprietary nano-resin and high tensile carbon called … more

The Evotec CAST Medium Fast action has been the very cornerstone of Loop's proud history in fly rod design. This classic Loop action allows for continual power application through the casting stroke, achieving both optimum fly presentation and fish-fighting ability. Presented in a stunning … more

With six models, we are proud to launch the updated Göran Andersson series. These rods have a bit deeper action that works through the entire grip when fully loaded, but also have a short recovery that allows for a quick and early stop. They are easy-to-cast and meant for all flyfishers, but … more

With six models, we are proud to launch the updated Göran Andersson series. These rods have a bit deeper action that works through the entire grip when fully loaded, but also have a short recovery that allows for a quick and early stop. They are easy-to-cast and meant for all flyfishers, but … more

Style, technology, handling. Everything about the Loop Xact Fly Rod indicates that this is a rod for the advanced practitioner, yet it's priced at entry-level – a win-win for any performance-oriented fly angler. With that in mind, you'll appreciate its smooth, deep, medium-fast … more

If you’re looking for a well-made rod that casts well and yet represents good value for money, look no further than the LOOP Q Rod series. With options for single-handed, double-handed and switch rods, there’s a style for everyone. They range from medium, to medium-fast, to fast … more