Founded in 1980 by renowned rod designer Don Green and quickly joined by Bruce Kirschner (formerly of K2 Skis), Sage was created with one idea in mind - to build the world's finest performance fly fishing equipment. Using innovative, world-class materials and years of experience gained while working with Fenwick and Grizzly rod companies, Don revolutionized the fly fishing world.
While overshadowed by Sageâ€™s rod innovation and expertise, Sage has designed and manufactured reels since the introduction of the 500 Series in 1984. The same meticulous design, attention to detail, and â€œform follows functionâ€� mantra from Sageâ€™s rod design and manufacturing drives Sageâ€™s reel innovation.
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