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Farlex Reels

When Tim Gelinas started steelhead fishing in the late 90’s his inspiration was bought-and-sold by the fly fishing industry’s marketing machine. It was and still is in many ways a machine that offers a message of image and not one of user experience. The message of the image was you need brand X, Y and Z and you will be successful. What that message/image over-markets is that somehow brand is the experience; nothing could be further from the truth.

These reels were designed here in the Pacific Northwest by Tim Gelinas. He do contract the CNC machining of the parts to his specification and do some in-house machining depending upon the reel the customer orders. He hand assemble each reel himself to match the specifications of each user.