My Fly Shop  800-663-6407

LOOP is a global community of fly fishers

Committed to the enjoyment and development of fly fishing and the practice of effective sustainable management of sport fishing resources.

We have a 40 year tradition of developing innovative products for our community from our Swedish base including the large arbour reel now the industry standard format for fly reels. We are pioneers and explorers and have developed some of the finest fly fishing operations in the World from the Arctic to Tierra Del Fuego.

We own and manage our own Atlantic salmon rivers, invest in conservation, science and education and seek to constantly engage with our community to empower them.

Love life, enjoy nature and fish hard!

The Classic fly reel is the ultra-modern Power Matrix Drag System and this monstrous braking system will subdue the strongest of fish in the harshest of fishing conditions.

Beneath the stunning looks of the Classic fly reel is the ultra-modern Power Matrix Drag System. This monstrous braking system will subdue the strongest of fish in the harshest of fishing conditions. The totally waterproof drag system benefits from a pronounced ‘click’ that audibly signals “fish on”. The Classic is completely corrosion resistant and benefits from a new ergonomic handle design with integrated leader retainer on the counterbalance. Available in specific left or right-hand wind, each reel is individually numbered and presented in a handcrafted leather case. With their timeless old world looks and ultra-modern braking power, Classic reels are hardcore tradition with attitude!

With the strong and seamlessly smooth Power Matrix drag system, the Evotec G4 series is the reel to have attached to the rod when the fish of a lifetime hits your fly,

Since their original development, the Evotec series of reels have enjoyed timeless popularity within the fly fishing world. The Evotec G4 Fly Reel is the fourth generation member of the family and still very much the workhorse among all fly reels. Internal-wise, a powerhouse in every sense of the word. With the strong and seamlessly smooth Power Matrix drag system, the Evotec G4 series is the reel to have attached to the rod when the fish of a lifetime hits your fly. Each model benefits from an ergonomically designed, non-friction winding handle and a unique counter-weight featuring a specific o-ring for attaching the tippet when not fishing. Available in a range of spool colours, the Evotec G4 series truly excels in any fishing environment for a multitude of species.

Since their original development, the Evotec series of reels have enjoyed timeless popularity within the fly fishing world.

A drag system needs to be completely waterproof to be reliable, and must withstand any condition the angler might encounter, including exposure to saltwater, sand or dirt, and extremes of temperature. It also has to be easy to handle and should require almost no maintenance. Loops's extreme requirements as to function, materials and manufacture have resulted in exactly such a drag system, completely sealed to the highest industrial standards and impervious to the dirt and water that are the achilles' heel of other reels.

Loop also wanted to maintain the advantages of light weight and a large arbor and the result was the LW series. The LW is a superior reel for single-handed fly rods that you can trust to get the job done.

The Opti fly reel range is available in a variety of diameter sizes and designed for optimized performance for a extensive range of species and fly fishing applications.

The Opti fly reel range is available in a variety of diameter sizes and designed for optimized performance for a extensive range of species and fly fishing applications. Each model features a large arbor spool incorporating a unique V-shape designed for faster, more efficient line retrieval and less line memory. The backbone of the Opti range is the highly effective and immensely strong Power Matrix drag system. This braking system is both totally waterproof and saltwater resistant using the highest standard of componentry including marine grade seals and specialized carbon braking discs. With complete adjustment of tension control, these reels are designed to benefit from the smoothest rotational start-up available in any modern fly fishing reel.