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Loop
LOOP is a global community of fly fishers
Committed to the enjoyment and development of fly fishing and the practice of effective sustainable management of sport fishing resources.
We have a 40 year tradition of developing innovative products for our community from our Swedish base including the large arbour reel now the industry standard format for fly reels. We are pioneers and explorers and have developed some of the finest fly fishing operations in the World from the Arctic to Tierra Del Fuego.
We own and manage our own Atlantic salmon rivers, invest in conservation, science and education and seek to constantly engage with our community to empower them.
Love life, enjoy nature and fish hard!
Buy on-line or talk with a knowledgeable fly fishing specialist:
Reels
Opti
The Opti fly reel range is available in a variety of diameter sizes and designed for optimized performance for a extensive range of species and fly fishing applications.

The Opti fly reel range is available in a variety of diameter sizes and designed for optimized performance for a extensive range of species and fly fishing applications. Each model features a large arbor spool incorporating a unique V-shape designed for faster, more efficient line retrieval and … more
Q-Reel
The all new Q reels are the direct result of a two year project to develop a performance LOOP fly reel at a highly competitive price point.

AVAILABLE IN FOUR INCREMENTAL sizes, the excellent new range of LOOP Q fly reels are the direct result of a two year project to develop a performance LOOP fly reel at a highly competitive price point. Finished in a dark gunmetal grey and featuring our iconic L shaped badge of honour on the robust … more